Blue Buddha rides adaptogenic herb wave
Blue Buddha organic teas contain on-trend ingredients including maitake mushroom, Indian gooseberry (amla) and the 'adaptogenic' herb ashwagandha in addition to brewed tea, fairtrade sugar, fruit juices and natural flavors.
While the $2.99 price tag puts the brand at the premium end of the category, it has piqued the interest of mainstream as well as natural channel retailers, said Andy Horrow, chief marketing officer at Wholesome Tea (pictured left), which also owns the Inko's organic tea brand.