MELT Organic targets the Millennial consumer
Virgin coconut oil, meanwhile, is the lead ingredient in fast-growing buttery spread brand MELT Organic, sales of which are still growing at a triple-digit pace five years after launch. Its latest innovation, Probiotic MELT Organic, which contains Ganeden's ultra-resilient probiotic BC30, is now available in around 4,000 of the 8,000 stores in which MELT has a presence, said CEO Meg Carlson (click HERE).
"When we went into the market we wanted to be the product of choice for this next generation of parents who are looking for products that are good for you and good for the planet, but are also fully transparent.”