Special edition: Bone & Joint Health
The market (continued)
“The category's traditional stalwarts glucosamine and chondroitin have struggled recently, and global retail value sales of glucosamine actually decreased slightly from 2009 to 2014,” wrote Euromonitor’s Schmidt. “In addition to the effects of evolving consumer health concerns, consumers have been increasingly drawn to alternative products, such as herbal/traditional formulations (such as turmeric or amla) positioned as natural anti-inflammatory agents or standard ingredients like fish oil, which incorporate joint health into a broader basket of health claims.”
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