Special Edition: Blood Sugar Management
Product claims
Data from Nielsen’s Ailment Survey reported that 48 million US households have ailment sufferers who manages with diet. Additionally, 60% of US consumers said they “actively make dietary choices to help prevent health conditions, such as obesity, diabetes, and high cholesterol”.
Supplement products cannot make any claims related to diabetes, and claims in the area of blood sugar management have to be carefully crafted.
Ivan Wasserman, a partner at Amin, Talati, and Upadhye LLP, told NutraIngredients-USA: “FDA considers a claim to reduce blood sugars that were elevated to be a diseases treatment claim.
“So even though ‘blood sugar’ is not a disease—it’s something we all have, just like cholesterol or blood pressure—FDA considers claims to reduce those things to be disease claims, because they consider ‘blood sugar’ to be connected in consumers’ minds to diabetes.”
Instead of lowering or increasing, acceptable claims within the existing regulatory framework communicate maintaining current levels of healthy blood sugar, he said.
To read our in-depth article about what can and cannot be said, please click HERE.
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