News in brief

Probiotics hit the cold brew coffee category

JÙS by Julie launchs probiotic cold brew coffee with Ganeden BC30

Brooklyn-based cold-pressed juice firm JÙS by Julie has scored an industry-first with the launch of a new cold brew coffee infused with probiotics in original and vanilla flavors.

The probiotic cold brew - which is on sale at the JÙS by Julie website ($8/16oz bottle) and at JÙS by Julie's stores in New York - joins a growing number of foods and beverages utilizing the ultra-resilient BC30 6086 probiotic strain from Ohio-based Ganeden, which is now working with firms in every category from tea to frozen yogurt.

Ganeden SVP Mike Bush said Ganeden was generating strong double-digit growth as more food and beverage manufacturers sought to incorporate BC30 into everything from HPP-treated fruit snacks such as Nomva to GT's Kombuchas and buttery spreads from Melt Organics.

"Products featuring BC30 generated revenues (retail sales) of more than $1bn in 2015, and globally more than 350 skus (stock keeping units) feature BC30," he told FoodNavigator-USA.

As BC30 can be boiled, baked, frozen, pasteurized, microwaved, high-pressure-processed and extruded and go on to survive stomach acid and move to the gut where it starts multiplying and proliferating, it has opened up a raft of food applications previously closed to probiotics, from hot tea and coffee to muffins, jam, soup, frozen yogurts and HPP-treated beverages, according to Bush, which says the strain has been shown to support immune health at 500 million CFUs (colony forming units) and digestive health at one billion CFUs.

Before they go to market, Ganeden conducts tests on the final products produced by its partners to ensure that they contain the level of BC30 claimed, rather than making assumptions about its resilience based on its performance in similar products, stressed Bush.

Related News

Pic: iStock

Coca-Cola at World Economic Forum; PepsiCo launches new Mtn Dew Kickstart flavors; and more beverage bites

Califia's new Creamer line

Califia Farms’ CEO announces alternative plant-based coffee creamers

IPA challenges article's assertion that science behind probiotics is 'shaky'

IPA challenges article's assertion that science behind probiotics is 'shaky'

Aqua ViTea has increased its brewing potential.

Aqua ViTea moves into a bigger facility, increases production

Ganeden launches Probiotic Jumpstart Program

Ganeden sets up Probiotic Jumpstart Program to stimulate food and beverage innovation

The kombucha market will grow 25% each year through 2020, MarketsandMarkets said. pic: iStock / yasuhiroamano

Kombucha market to grow 25% each year to 2020

Photo: DesJardin LLC

The Keurig of juicing: Tech company aims to reinvent cold pressed juices

Photo: iStock

Latest studies suggest probiotics may reverse childhood malnutrition

Functional drinks: 'They're everywhere!' PERKii sees consumers proactively address health and wellness.

PERKii pledges to shake up the probiotic beverage aisle

High Brew's line of five cold-brew coffee flavors includes one dairy-free option.

High Brew Coffee sees ‘hyper-growth’ of cold-brew drinks helped by $4m investment

Naturally More brings probiotics to peanut, almond, hazelnut butters

Naturally More brings probiotics to peanut, almond, hazelnut butters

The new package design for Kishr, which will be rolling out this year.

Kishr brings Yemeni coffee cherry tisane to the Midwest

Foxy’s founder: probiotic ice cream ‘worth breaking your diet for’

Foxy’s founder creates probiotic ice cream ‘worth breaking your diet for’

Source: iStock

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

US success story Suja Juice, known for cold-pressed juice, launches probiotic water.

Probiotic punch: ‘Consumers are realizing they can get probiotics in beverages they already consume and love’

High Brew was the first shelf-stable, RTD nationally distributed cold brew coffee brand

The sky's the limit for cold brew, says High Brew Coffee CEO: 'We’re still at base camp looking up at Mount Everest'

Soup-To-Nuts Podcast: Separating fact from fiction with probiotics

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Photo: Stonyfield Organic

Stonyfield Organic survey explores consumer attitudes toward probiotics for babies

German herbal cold remedy debuts in US

German herbal cold remedy debuts in US

Photo: iStock

Canada approves Lallemand’s probiotic gut-brain axis health claim

GanedenBC30 adds value to a variety of products showcased at Expo East

Versatile probiotic GanedenBC30 adds value to a variety of products showcased at Expo East

Suja to debut probiotic-infused waters range at Target in 2016

Suja to debut probiotic-infused functional waters range at Target in 2016

Ex Suja Juice exec bets big on fruit pouches with nomva

nomva brings a fresh twist to burgeoning fruit pouch category with HPP and probiotics

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.