Biothera and PL Thomas join forces for immune health support market
According to the terms of the agreement, PL Thomas will be responsible for sales and marketing of Wellmune WGP in the Eastern and Midwest USA.
“A recent survey showed that over 87% of the U.S. population is currently consuming or is interested in consuming foods and beverages that improve immune system function,” said Devin Stagg, director of corporate strategy for PL Thomas. “Other surveys have shown that interest in immune health was cited more often than pain relief, weight control or reducing heart risk.
“With over $300 million invested in research, numerous successful clinical trials, broad regulatory acceptance and a handful of significant industry awards, Wellmune WGP has a strong pedigree. In fact, it’s got one of the best clinical trial profiles that we’ve ever seen in the natural products industry.
“We are looking forward to working with product developers to help them incorporate Wellmune WGP into their formulations and successfully bring this powerful immune booster to all of their customers.”
The ingredient
Wellmune WGP, derived from the cell walls of a proprietary strain of yeast (Saccharomyces cerevisiae) via a patented manufacturing process, is a natural carbohydrate that activates key immune cells.
Designed for use with foods, beverages and premium supplements, Wellmune can be used in a large number of subcategories in each segment. For example, beverages example, may include dairy, waters, teas, juices, sports drinks and other functional beverages, as well as powdered beverages.
Track record
According to Richard Mueller, CEO of Biothera, the selection of PL Thomas was based on the company’s successful track record of marketing science-based innovative ingredients to the natural products and food and beverage industries.
“P.L. Thomas has a keen understanding of the needs of food and beverage product developers to bring innovative new offerings to market,” he said. “At the same time, they recognized the impact that products containing Wellmune could have in meeting consumer demand for products to boost immune health and their role in overall health and well-being.”
