A new nutrition paradigm, Nutrition 2.0, is “a lot closer than one would think”, said Guy Miller, MD, PhD, CEO Edison Pharmaceuticals, Executive Chairman Ampere Life Sciences, and it starts with debunking the Zeitgeist of ‘one-size-fits-all’ nutrition.
Miller’s Blueprint for Nutrition 2.0, focuses on three core elements that includes modernizing the definition of vitamin; embracing new discovery technologies, and amassing and querying “big data” sets. This represents a “tremendous opportunity” and a “technical feeding ground”, he said, whether companies are focused on innovation, corporate economics, or both.
“Some companies will embrace innovation and the resulting disruptive technologies while others will not,” said Dr Miller. “Some will be in denial like Kodak, not embrace innovation and squander 1st mover advantage and capital. Kodak’s denial about a photography business model without traditional Kodak film, in spite of virtually inventing digital photography, is a poignant example.
“Speculative, claims-based marketing to consumers, absent scientific data, will in the future yield to solid science, and premium nutrition products that deliver on their stated benefits”.
Miller’s Blueprint for Nutrition 2.0
In his Blueprint for Nutrition 2.0, Dr Miller emphasizes essential elements for a global modernization of nutrition R&D. There are three aspects to Miller’s blueprint:
1) Modernize the definition and advance the discovery of new vitamins. ‘Nutrition 1.0’ is predicated largely on a one size fits all approach to vitamin’s, phytonutrients, and metabolic building blocks. This is antithetic to current data. Different individuals with variable genetic compositions, at different ages under various physiologic challenges require fundamentally different nutrients at different quantities.