Infographic: The who, what, where, when, and why of supplement consumers

Infographic: The who, what, where, when, and why of supplement consumers

Dietary supplement users have different habits and reasons for supplementing their diets, but what does the who, what, where, when, and why of supplement consumers look like?

The Council for Responsible Nutrition (CRN) Consume Survey on Dietary Supplements collects a lot of data about, from their product preference, reasons for supplementing, and where they purchase the products.

The most recent data is consistent with previous surveys, and indicates that the multivitamin is still top of the pops, with 52% of US adults reporting having taken it in the past 12 months, followed by vitamin D (20%), omega-3/fish oil (19%), calcium (18%), and vitamin C (17%).

The survey was conducted by Ipsos Public Affairs on behalf of CRN. It was conducted on-line and included a national sample of 2,013 adults aged 18 and older from Ipsos’ US on-line panel.

The data also indicated that 85% of consumers are confident in supplements (35% very confident, 50% somewhat confident), a result that may be a testament to, “consumers’ understanding that the overwhelming majority of companies in this industry are dedicated to looking out for their customers, and manufacturing and marketing safe dietary supplement products that provide health benefits,” said Judy Blatman, senior vice president, communications, CRN.

“Our data has shown enormous consistency for the past 14 years, and there is no question that the majority of American adults value dietary supplements for their health,” she added.


Among the highlights of the survey are:
54% of respondents state that their reason for taking the dietary supplements is for overall health and wellness benefits, selected by 54% of supplement users overall. This was followed by ‘filling gaps in nutrition’ (36%), and heart health (32%);
73% of supplement users reported starting their supplement use in adulthood;
And 63% of users select their supplements based on price, while 48% also use the supplement facts box.

CRN prepared the following infographic to illustrate their survey’s findings.

See for more.

The Dietary Supplement Consumer: The 5 W’s answered about the more than two-thirds of U.S. adults taking dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN).


Related News

Vitamin D benefits may be due to nitric oxide mechanisms: Mouse data

Vitamin D benefits may be due to nitric oxide mechanisms: Mouse data

Image © iStockPhoto / monticelllo

Consumer confidence in supplements remains high, says CRN survey

So many options...

CRN counsels consumers on how to choose supplements

A faulty study inking omega-3s to prostate cancer risk did some damage in 2013.

CRN on silencing the critics with a dose of research

If only we lived in a perfect world, where all we have to do is get our nutrients from food...

In life and diets: nothing is perfect

Comments (1)

harry - 29 Jan 2014 | 03:48


Hit and miss approach by most either by self appraisal poor practitioner capability and outdated diagnostic capabilities all professions. More misses in EU due to poor manufacturing, preservatives and low nutritional values.

29-Jan-2014 at 15:48 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.