Special Edition: Anti Aging

Vox Pop: What does ‘beauty from within’ mean to consumers?

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Stopping several unsuspecting passers-by in downtown Chicago, we gathered some consumer thoughts on the efficacy of “beauty from within” supplements, and what the term means to them.

Upon hearing the phrase “beauty from within,” most of the survey participants thought of psychological benefits—affecting self-confidence, overall health, and as one respondent put it, “how you address people and how you treat people.”

According to data from Euromonitor International, the value of beauty supplements is estimated at $2.9 billion in 2015, with the US market valued at $76 million. Members of the public that were most keen to participate in our “person-on-the-street” interview were women, the core demographic anti-aging dietary supplement brands are targeting for this multi-million market.

The sample size of our respondents was of course too small to reach sweeping conclusions, but it’s interesting to note down how diverse  the perception of the category was, even with only a handful of randomly selected consumers.

Most associated “beauty from within” supplements to overall health, and half of the eight consumers who wanted to participate specifically pointed to benefits in outward appearance. All of the participants mentioned psychological and cognitive health in their responses.

Take a look at a collection of the most representative consumer soundbites in the video above.

Anti-Aging

Experts from Nutrilite/Amway, Atrium Innovations, Unistraw and CosmeticsDesign-USA will discuss the science, market, and consumer expectations at the upcoming NutraIngredients-USA Anti-Aging Forum on July 28. For more information and to register for free, please click HERE.

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