“Americans specifically need more fish oil,” said Sam Wiley, CEO at Wiley's Finest. “Women in particular are not taking enough fish oil. Ask a 50 year old man, and he will likely answer yes to question of whether he takes a fish oil supplement for heart health. As the same question to his wife and it’s often a no.”
Wiley was speaking with NutraIngredients-USA at the recent Natural Products Expo West show in Anaheim, where the company also launched its latest product, Prenatal DHA, the first prenatal fish oil product to be MSC certified, he said.
While the new prenatal product is clearly aimed at women of childbearing age, the company is focusing on all age groups. Wiley explained that Wiley’s Finest is also partnering with Sister-to-Sister: The Women’s Heart Health Foundation.
Three decades of hard work
Despite only being launched in 2012, Wiley's Finest Wild Alaskan Fish Oil is the result of three generations and three decades of hard work, said Wiley, with the family all strong believers in the benefits of omega-3s and passionate about spreading the message of good health through omega-3’s from fish oils.