What will be the next hot probiotic product? Ganeden announces finalists to its Probiotic Innovation Jumpstart program

Ganeden Probiotic Innovation Jumpstart finalists announced

A probiotic smoothie bowl, probiotic creamy spread, or probiotic “protein energy balls” product will win the hearts of judges at IFT and award the entrepreneurs behind it with $25,000 and Ganeden’s support.

“This is the first year and first time a program like this has been created, so we were pleased with the interest from entrants along with overall attention it has received from the industry,” Andy Lefkowitz, CEO of Ganeden, told FoodNavigator-USA. The program was first announced in February this year.

More than 20 applicants jumped on the opportunity, and Ganeden was faced with the difficult task of narrowing it down to three. “We felt that each of the finalists’ submissions represented novel products that will resonate with consumers and fill a specific need in the marketplace,” he added. “It was a very difficult choice as many entrants met this goal, but each finalist has a very unique food with a great story, and we’re looking forward to learning more about them in the final presentations.”

Here is a brief snapshot of the companies that will be pitching their products to a panel of judges at the Institute of Food Technologists 2016 Show in Chicago next month, with descriptions courtesy of Ganeden:

  • AVOKE Spoonables: a line of vegan, avocado-based smoothie bowls. Each Spoonable comes packaged and ready-to-eat in an avocado-shaped stackable cup containing two servings of fruits and vegetables, 1 billion CFUs of probiotics and a toasted quinoa topping. The concept, entered by Daniel Karsevar, would be the first avocado, probiotic smoothie and serves as a tasty and healthy alternative to yogurt or plant-based beverages.
  • Red Lotus Foods: a Cleveland-based company offering a creamy spread made from cultured cashews with roasted garlic and herbs from entrant, Jeanne Petrus-Rivera. The artisan spreads and toppings are dairy-free and make a unique variation to traditional spreads. Consumers now have the option to give up dairy products without giving up the taste they love.
  • simplyFUEL: non-GMO, protein energy balls made from scratch by Mitzi Dulan, a registered dietitian and the team sports nutritionist for the World Champion Kansas City Royals. The balls are packed with delicious ingredients and are a fun snack option that satisfies outside of protein bars. They have been taste-tested and approved by several high-profile professional athletes, active adults as well as young athletes and children.

The judges are Caroline Beckman, co-founder and CEO at Nomva; John Grubb, managing partner of Sterling-Rice Group; Jennifer Love, CEO of Entrepreneurist and One More Woman; and Laszlo Tikk, senior innovation manager at The Kroger Co.

According to a press release from Ganeden, the winner announcement will take place at 3:15 p.m. on Sunday, July 17 at Ganeden’s Institute of Food Technologists (IFT) expo booth (#2148).

Related News

IFT 2016: eBeam processing, plant-based proteins, genomics

Your guide to IFT 2016: From eBeam processing to brainfood, plant-based proteins & genomics

July New Products: Probiotic flavored waters to vegan protein powders

Summer new launches: From probiotic flavored waters to vegan protein powders

Photo: Healthplane.com

Ganeden’s BC30 probiotic ingredient gets Non-GMO Project verified

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: Separating fact from fiction with probiotics

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Probiotics are “live microorganisms that, when administered in adequate amounts, confer a health benefit on the host.” (Picture: Istockphoto)

Do fermented foods contain probiotics? Not necessarily, says Ganeden

Probiotic Cheese Company has created a pasteurized cheese with probiotics.

Physician develops pasteurized probiotic cheese, available in US market

Ganeden launches Probiotic Jumpstart Program

Ganeden sets up Probiotic Jumpstart Program to stimulate food and beverage innovation

IPA challenges article's assertion that science behind probiotics is 'shaky'

IPA challenges article's assertion that science behind probiotics is 'shaky'

Nomva probiotic fruit snacks: We perform best in the juice set

Nomva probiotic fruit snacks: We perform best in the juice set

Related Products

See more related products

Comments (2)

rROLA EL-JAMAL - 22 Jun 2016 | 05:20

correction

I wou,ld like to vote to <AVOKE> NOT AVEKO SORRY

22-Jun-2016 at 17:20 GMT

ROLA EL-JAMAL - 22 Jun 2016 | 05:18

appreciation

I would like to vote to AVEKO

22-Jun-2016 at 17:18 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.